Omnichannel marketing is important to every industry, because customers are interacting with you across many different channels of their choosing before, during and after the buying process. The customer journey today is omnichannel.
The omnichannel marketer’s role in that journey is to enable a satisfying customer experience across all of those channels that comes together into a great moment of purchase, and continues to support a great experience after the sale and onto the next purchase.
What does it take to do that? In the process of writing our report on omnichannel marketing, which you can download here, we identified seven essential capabilities that you must have to enable these journeys and be a successful omnichannel marketer.