Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Advertisers need to rethink the way they build their brand assets and communication channels.
Onboarding podcast and radio talent is an unknown for many marketers. Here’s how to do it.
Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.
Do we need to have an award for a better Privacy UX?
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.
Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.
Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
CMOs should always aim to tie their ad campaigns to incremental sales impact.
The BRAND United Summit is designed to arm attendees with the strategic and actionable insights to develop a unified marketing strategy
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.
To ensure your content is worth what you pay for it, require your writers to avoid these seven common content marketing mistakes.
Brands with content marketing plans have newsjacked before. But perhaps not as quickly and as well as Aer Lingus did.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
It took a court settlement before Big Tobacco released its internal marketing methods for advertising sugary drinks to kids.