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Crafting a Branding Plan in 3 Steps
February 5, 2019 at 8:00 am

Writing a branding plan can be like building a house: foundation, floorplans, decorations. Think of a house as an analogy for a brand.

4 Questions That Reveal Your Brand Persona
December 4, 2018 at 4:18 pm

If your brand was a person, how would s/he dress? How old? What’s his/her style? Think of your brand as a person, and describe him/her.