6 Tools to Get Your Ad in the Right Place
What’s an ad network and how do I use it?
You want to get your ad in the right place, but at the right price and the right time. Is there a way to get in and automate the process?
An ad network specializes in aggregating unsold inventory — ad space — from a variety of online publishers, and coordinating to sell that space to advertisers.
Chief Martech in its historical perspective notes, “At the most basic level, ad networks pool inventory of unsold ads from publishers and sell it to advertisers. They earn money by taking a cut of ad revenue, sometimes marking-up inventory before selling it.”
Ad Networks may operate alone, or align as a group to form ad exchanges. Ad networks can be used by publishers, as well as the software platforms used by marketers to access those networks.