Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started
Add SMS and stop losing money due to no-shows.
Engage Customers With Giveaways: Sweepstakes and giveaways have been great ways to build your SMS list in the early stages.
Offer up one big prize and let your customers text in to enter. Give away a monthly prize and give customers a reason to stay on your list.
Not only do sweepstakes entice customers to opt-in, but everyone loves winning prizes. Is giving away one or two free services a month worth generating hundreds of new opt-ins to communicate with moving forward?
Learn About Your Customers With Polls and Surveys: Did one of your loyal customers just purchase from you? A quick SMS message could let them provide valuable feedback on their experience.
SMS is a two-way interactive tool that lets customers provide feedback just by replying to your messages.
Are you thinking about releasing a new product or service? Are you a restaurant and looking to add a new menu item? Poll your audience to get their feedback to help make smarter decisions.
Bonus point: Tie a sweepstakes to your survey and award a lucky customer with a prize of some sort to encourage participation.
Now it's on you.
These are just a few ways you could quickly begin to incorporate SMS marketing into your business. It's important to remember that SMS without a strategy or goal will lead to poor results.
Make sure you understand why you're adding SMS and determine measurements for success to continually optimize your efforts.
The trick is to not re-invent the wheel. You should look to mobilize initiatives you already have in place.
You don't need to create a separate marketing initiative. You're already doing what you need to do. Now mobilize it.