How a Dirty Mind Can Help Save Your Creative
"Everything you taught me is in play in this newspaper," I said. "Your name's not on it, but you're all through it."
He died in 2000 from unexpected complications from what was supposed to be minor surgery. He was 58.
I think of Charlie often, especially when circumstances arise that he warned us would come about.
In fact, I thought of Charlie recently and how he would have chuckled when an email arrived from the Obama team with "Michelle" in the "from" line.
"Sometime soon, I want to meet you," said the subject line.
Team Obama could use a Charlie Adair.
One of the simplest but most enduring lessons he taught me was that the best editors have dirty minds. They can help avoid publishing embarrassing copy with unintended meanings.
For example, I once saved a reporter from including a line in her piece about a football practice bubble that had been "problem plagued since its erection."
If a Charlie Adair were on team Obama, he would have told them that subject line in the "Michelle" email sounded like something from a pornography spammer.
Everyone can use a Charlie Adair on their copy team-including you. That guy or gal on your team with the dirty mind could mean the difference between a sale and a giggle.
If there’s one word that most aptly describes Ken Magill’s coverage of online marketing, it’s fearless. For more than a decade, Magill has built a reputation for calling it like he sees it no matter who may get offended. Some marketers read his column just to make sure they’re not in it. In a trade-publishing market populated mostly by vendor representatives who must watch what they say, Magill stands out as the one guy who says what he thinks. Moreover, he often writes what others are thinking, but are afraid to say. He can even be very funny.
Having been a direct marketer, and having covered online marketing since 1997 for DM News, Direct, Chief Marketer and Multichannel Merchant magazines, Magill offers a unique, informed perspective on the evolution of digital selling. He was also founding editor of trade weekly iMarketing News and Magilla Marketing, a newsletter dedicated to e-mail.
He is currently founding editor of the recently launched trade weekly email newsletter The Magill Report.