Flash — It’s Gone: In 2020, Google Search Will Ignore Adobe Flash
When it first launched, Flash was the answer to a static Web, providing rich animation and action. Flash was eagerly welcomed and embraced by Web developers and users. It grew so popular that the Adobe Flash Player runtime, which lets users play Flash content, was installed 500 million times in the second half of 2013, with 300 million installations on Android and iOS alone.
Even with this huge popularity, Flash is going to be gone by the end of 2020, replaced by new, faster, more efficient, and secure open standards development technologies, such as HTML5. These newer technologies are more search-friendly than Flash, which required significant efforts to ensure successful indexing.
The lifespan of webpages in search does not neatly coincide with corporate end-of-life announcements for support of specific technologies; therefore, Google’s Oct. 28, 2019, announcement is noteworthy. It says that later this year, Google Search will stop supporting Flash content, will begin ignoring it for search, and will stop indexing standalone SWF files.
Flash Has Burned Out Slowly
In July 2017, Adobe announced that it would no longer be updating and distributing the Flash Player at the end of 2020, and has been actively encouraging content creators to migrate their existing Flash content to the new open formats.
Browser developers have been sunsetting their support for Flash content, forcing users into elaborate workarounds to view Flash content. For example, Microsoft Edge, FireFox 69, and Chrome Version 76 launched in July 2019, and have — by default — disabled Flash.
However, a large volume of Flash content remains on the Web.
In the search-related announcement, Google blithely noted that “Most users and websites won't see any impact from this change.” I would like to suggest that, as they say in the auto industry, mileage may vary.
How to Check for Search Impact?
Many large sites have thousands of pages, a volume containing valueless antiques. They are in the company’s digital attic. These treasure troves of forgotten content are often the product of unredirected orphaned initiatives.
Did your site once have a little Flash game or a Flash-powered carousel?
These once loved, but now forgotten, pages may still be in the Google index. To ensure that you indeed see no impact from the end of Flash, run a quick check for Flash files on your site. If you have converted all of your content to new technologies, you can still not rest. Just run a check for Flash files from your site that may be in Google. If you do not find any, then enjoy the ride.
If you still have Flash content, you need to convert it to a newer technology. Don’t just use an online converter. These are not necessarily secure. If the file is worthy, redevelop it or make sure that it is properly redirected.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.