4 Tips for Handling the Most Overlooked Mobile Marketing Channel
- Contain body copy that is as clear as possible, removing all unnecessary content and links. Those can be placed on separate landing pages, post-click.
- Have a super clear call to action that is direct enough, but not too obnoxious.
4. Beware of webkit email clients. iPhone, Android and other email clients using webkit already try to adjust your font size when smaller than 13px. This may actually break your email layout. So, when testing, make sure you look here first if you're having layout issues.
The Simple Truth
Unfortunately, not all small business email solutions offer mobile-friendly features and mobile email is not solved using just responsive design principles, like media queries.
The guidelines above will make your emails much friendlier for your customers who choose to consume your communications from their mobile devices.
As we discussed, mobile-friendly websites are the first step, because most businesses drive traffic customers to a Web destination.
If you link your customers to a non mobile-optimized experience, the likelihood of them coming back are dramatically lower. You don't want that now, do you?
Next time, we're going to discuss a third channel (the most powerful in my mind) of your mobile strategy that is the workhorse for some of the largest retailers and brands winning with mobile today.