10 Reasons Tablets Will Change Video for Direct Marketers
Tablets are quickly becoming the foundation of what may be the tipping point for entering a post-PC era. Direct marketers who start early and learn fast how to take advantage of the exploding tablet marketplace—prime for video direct marketing—will be poised to grow with consumer's evolving media consumption trends. These changes are fueled by several trends in the market.
Today's video blog discusses 10 reasons for direct marketers to grasp the potential of marketing and video presentation for the exploding tablet market.
(If the video isn't just above this line, click here to view it.)
In a related aside, if you have a tablet, you might be familiar with a personalized magazine app called Zite. Zite delivers news and content to its users based on subject preferences. You, as marketers and content producers, can't ask that your news or blogs be distributed by Zite. Only the producers of this app determine what will be pushed out to its readers. As a reader, you have the ability to tell Zite if you want more of the type of content it pushes to you, or less.
One of my news preferences is on the subject of "direct marketing." Imagine my surprise to discover our Target Marketing blog appear among direct marketing news a couple of weeks ago. Zite linked to our video, where I was able to easily watch it. Viewing on the iPad with Apple's new Retina screen was easier on the eyes than watching on my desktop PC.
Folks, if you don't have a tablet, get one—if only to see how a growing population of your prospects is viewing you and their world. Imagine the possibilities of using it to market your products or services. With nearly 120 million tablets expected to be purchased by consumers this year alone, the demand is already there to present your product and service offerings.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.