Warby Parker

"If the 'Made of Stars' bra fell under a Netflix-esque, uber-specific category tag, it might read 'Bras for the Bustier Woman Who Fears Bulges.,' " says Michelle Lam, cofounder of True & Co. True & Co. used a Netflix model of Big Data mining to create a new bra line. Does this finally mean perfect undergarments for all? … There’s nothing sexy about big data. Then again, for anyone who has ever spent time in a lingerie dressing room, there’s nothing sexy about bra shopping. That very experience of letting a stranger feel you up before spending hours half-naked trying

"So, there's this glasses company that will send you four ... no, five frames so you can try them on at home," a friend told me recently. If we were on a trivia show, I would have slammed down my buzzer and announced, "Warby Parker!" But this wasn't a game, and I actually didn't feel all that cool when I replied, "Yes, I got my glasses from that company more than a year ago." Instead, it felt like I bumped up against the wall of my tech bubble

Giving is truly becoming the new “getting.” ... The trend includes global names such as Coca-Cola, Unilever, Nike and Toyota, as well as smaller, cutting-edge stalwarts like Warby Parker, Panera Bread and Runa Tea. Panera Bread, for example, recently opened several Panera Cares Cafes at which customers pay according to their financial means. Profits from the ventures will be used to fund job-training programs to help elevate the disadvantaged in the area. These companies are finding new and innovative ways to connect with their core customers and prospects—and using social good as the means of connection

Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery. What’s fueling on-demand marketing is the continued, symbiotic evolution of technology and consumer expectations. Already, search technologies have made product information ubiquitous; social media encourages consumers to share, compare, and rate experiences; and mobile devices add a “wherever” dimension to the digital environment

People wearing Google’s glasses are transported to a strange new world in which the Internet is always in their line of sight. But for people looking at the people wearing those glasses, the view is even stranger—people wearing a computer processor, a battery and a tiny screen on their faces. As Google and other companies begin to build wearable technology like glasses and watches, an industry not known for its fashion sense is facing a new challenge—how to be stylish. Design has always been important to technology, with products like Apple’s becoming fashion statements, but designing hardware people will wear

For as long as there have been celebrities, there have been companies paying them a pretty penny to endorse their products. A celebrity spokesperson can make an advertising campaign iconic (think Cindy Crawford and Pepsi), help a brand become relevant to a new generation (Lady Gaga and Polaroid), or—when done poorly—hurt a brand’s image. Remember The Situations’ unintended endorsement of Abercrombie & Fitch? With more brands forgoing traditional advertising media and turning their attention to social media ad spending, it’s no surprise that "Celebrity Tweet Endorsements" have become big business.

More Blogs