Walt Terry

A Checklist For Adapting Your U.S. Package For Overseas Markets By Lisa Yorgey Lester Your mail piece has a better chance of being opened and read abroad than it does at home; overseas markets receive far less direct mail than the United States. What's more, you may not have to start from scratch. Many U.S. direct marketers have scored big response rates by adapting their domestic control and mailing it abroad. It pays to stick close to winning U.S. creative. "You know it works with your customers," says Walt Terry, senior manager of international business development, circulation, for the National Geographic Society. For

U.S. Direct Marketers Are Finding Success in Australia By Lisa A. Yorgey This year's Oscar race has been called an Australian invasion: Aussies were nominated in every award category. Indeed, this former British penal colony has permeated American pop culture—from Animal Planet's "Crocodile Hunter" to Nicole Kidman in "Moulin Rouge." Interest in the land down under, however, extends beyond the world of entertainment. With a largely English-speaking population of about 23 million and a well-developed list market, Australia is one of the few bright spots in the Pacific Rim for U.S.-based international direct marketers. Direct marketing now represents half of all media spending

More Blogs