Walt Sledzieski

By Hallie Mummert When asked what's new in printing technology for companies that use direct mail, the immediate observation of many direct marketing industry veterans is, "There's nothing revolutionary out there right now." That may be true, but it doesn't mean the printing industry is at a standstill. To collectively meet the needs of the end-users of print products—that's you, the direct marketer—printing companies and manufacturers of printing presses and print production software have banded together to deliver small innovations that can deliver big results. While very few printing companies have been investing in new or upgraded machinery, many have been tweaking existing

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