Search results for voice commands need to match what people actually say, instead of what marketers think they’ll say. Hence, Amazon is working to ensure its algorithms match consumers’ Alexa commands.
Influencers brands need to know are ones who could help them with their marketing. But the others they must learn about are the ones who are so influential, they could damage their brands with a single post on social media. That’s why Digital Third Coast studied the latter and found 24 such influencers.
So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34.
Whenever I got into childhood arguments with my dad, he would always win by saying, “There’s your version, my version and the truth.” When brands are looking for engagement, should they look for a good brawl, a la Taylor Swift and Kanye West, or stick with the truth?
Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. Taylor Swift is the face of Keds and Diet Coke. Impresario JayZ has a multi-million dollar deal with Samsung, and Katie Perry is on board with H&M to name just a few. Music festivals have become mega-marketing events with a complex web of social sharing opportunities.
If you were to ask Miley Cyrus the question in this headline, the answer would be “Oh, yeah.” But if you look at album sales for her chronological counterpart, Taylor Swift, compared to Miley’s since she went “twerking,” the answer is clearly “no.” It took a year for Miley’s most