Sheldon Silver

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

* A possible scenario: When a multimillion dollar deal with a long completion cycle is in the works, hire a top jury consultant to research the cast of characters--right down to their children, hobbies, charities, pets and golf handicaps. Have that consultant then quietly take notes at all meetings, listen in on all phone conversations and monitor all written correspondence to chart the progress and keep the negotiations on course. * Above all, do not make any kind of announcement in the media until everyone has signed off on the project. Replies to queries from the press should be simply: "It is being looked

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