Mike Cachat

Problem: Bike equipment retailer JensonUSA's sales were slipping. Solution: Implement a "pricematch" feature on the Web site to dynamically match competitors' advertised prices. Results: Sales are back up to 2004's levels. After 12 years in business, bike parts and accessories retailer JensonUSA has grown into a $10-million-a-year business with 20 employees, a retail location, a catalog and a thriving e-commerce site. However, as a provider of products that aren't exclusive to JensonUSA, there's always competition to look out for. And by the beginning of 2005, the Ontario, Calif.-based retailer found its sales were off by 18 percent, with key revenues down 50 percent. Staying

More Blogs