Maribeth Ross

Though many of us may still be scratching our heads and wondering what happened to summer, we're already kicking off Q4 and it will be 2013 before we know it. As you look ahead to meet revenue targets, you're undoubtedly lining up some killer content, planning timely outreach around this falls' in-person events, preparing the perfect cross-channel marketing calendar and perhaps designing some targeted direct mail. But before you launch one more landing page, don't forget to address what's driving all of your activity: your marketing database.

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