Lisa von Freiberg

By Tracy A. Gill If a picture really is worth a thousand words, what would that be in a direct mail package? A four-page letter? Five brochures? Twenty post scripts? One hundred headlines? Like the art of photography itself, such word counts are not an exact science, but they do paint a vivid picture of just how much of your story product photos will tell in your direct mail efforts. The primary goal of product photography is, quite simply, to sell the product. But is it enough to snap a picture and plop it in a brochure? The answer is a resounding "no,"

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