LesWol

Heather Fletcher is senior content editor with Target Marketing.

Direct mailers are losing out as the U.S. Postal Service pushes for curbside and cluster box mail delivery, says a new report from the USPS Office of Inspector General. Advertising mail delivered to a recipient's door generates higher 'read and response' rates than advertising mail delivered to the curbside or a neighborhood cluster box," reads the April 20 report. "Door-delivery customers also are less likely to throw their ad mail away than customers with curb or cluster box delivery."

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