What constitutes social selling on LinkedIn? LinkedIn answers with [trumpet blare] The Social Selling Index. (SSI) It's a measure of a social seller's effectiveness. Effectiveness. It's what sales is all about. You either open discussions with prospects and close 'em — or you don't. But that's not how your marketing team may be seeing it.
"It is easier for the world to accept a simple lie than a complex truth." The words of 19th centrury historian, Alexis de Tocqueville are even truer today. But not only in the realm of politics. What's keeping you or your sales team from generating appointments and leads with social selling? Bold, eye-grabbing fibs told by technology vendors and sales trainers whose livelihood depend on adoption of their false inventions. All based on a social media revolution that does not exist.