Jim Yu

Jim Yu is CEO of San Mateo, Calif.-based content marketing platform provider BrightEdge. Reach him at jim@brightedge.com.

Heather Fletcher is senior content editor with Target Marketing.

FinServ CMOs can benefit from implementing artificial intelligence in the marketing mix, but many seem to think they have to boil the ocean to do it. That’s far from the case. He’ll explain five easy steps to do it, says an enterprise content performance and SEO platform provider leader.

When it comes to producing content for particular generations, it may at first be tempting to structure strategy around anecdotal evidence — assuming that Millennials love videos, or that Baby Boomers prefer print. But really, this is just guesswork.

Content marketing may sometimes feel like a struggle to marketers, but a Twitter chat on Thursday went straight for hyperbole and called itself #ContentBattleground. In the chat organized by San Mateo, Calif.-based content performance marketing software provider BrightEdge, marketers, consultants and chatters provided content marketing tips.

Mobile is crucial and it's here to stay. Marketers today understand how important mobile sites are for reaching customers—in fact, according to the PewResearch Internet Project, nearly 60 percent of American adults own smartphones and 40 percent own tablets. Smartphones and tablets together command fully one third of organic search traffic, and that's only projected to grow. According to BrightEdge's newly released "Mobile Share Report", smartphone traffic will grow 50 percent within the next year.

BrightEdge, a search engine optimization management (SEO) platform, said today it has become the first such platform to become fully social in a bid to help marketers optimize their social media activity, Jim Yu, founder and chief executive, told VentureBeat. San Mateo, Calif.-based BrightEdge uses tools to help companies increase their prominence on search engines like Google. The company said it is now integrating social media signals into its platform, giving marketers valuable insights that allow them to optimize their social media activity for SEO return on investment. As such,

BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced it is the first to offer a global SEO platform so companies can reach any market in any corner of the world.

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