Jeffrey Eisenberg

Direct Marketing Day @ Your Desk 2015 | Available on-demand from 3/16/15 - 6/16/15

The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until June 16, 2015
Access today for FREE...
As in years past, this online event explores the best practices, trends and case studies on how to take all of your direct marketing initiatives to the next level.
Tune in today to hear marketing masterminds such as Joe Pulizzi (Founder of Content Marketing Institute); Jeffrey Eisenberg (CEO, Buyer Legends); Pat Friesen (Content developer and Author of The Cross-Channel Copywriting Handbook); and many more!
Session topics include:

  • 5 Essentials to Epic Content Marketing (Keynote)
  • The Art & Science of Writing Calls to Action
  • Designing The Perfect Funnel (Keynote)
  • Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell
  • And many more

Click here to access everything the show has to offer:


Contact:  Alexis Henderson , Director of eLearning

Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

How much more money would you make if you had the perfect sales funnel?

In this presentation, 20-year marketing optimization veteran Jeffrey Eisenberg, CEO of, will help you understand how you can perfect your conversion funnel.

You've invested lots of time and energy. Now your potential customers come along and enter your sales funnel. Nevertheless, your customer isn't truly in a funnel. There's no gravity compelling them through your experience. There is only the customer's motivation and your understanding of that motivation to create persuasive momentum.

Your customers' journeys are the stories they experience, NOT funnels. Your customers' stories end happily when they are delighted. The most successful companies start with the story from the customer's perspective. They make that story accountable through analytics. They anticipate what needs to be measured in order for the analysts to understand the actual customers' experiences - did their stories end happily? If analysts can't tell the stories and businesspeople can't measure the stories, then the strategy isn't truly aligned with customers' needs.

Click here for more information (and to view on-demand for FREE) today!

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