Jake Sorofman

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Did you celebrate Customer Experience Day this past Tuesday? Maybe you just hadn't heard about the unofficial holiday, but if you're not familiar with the entire concept of customer experience, then it's time to start making some adjustment to your strategy. A new in-depth study from Gartner has the analytics you need to get your head around building better customer experience.

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