Irene Cherkassky Good

By Irene Cherkassky Good manners dictate a prompt thank-you note whenever a gift is received. That practice serves well when conducting direct mail campaigns as well. It's a technique that has worked for Franciscan Friars of the Atonement, Graymoor (FFAG), particularly when combined with well-targeted campaigns aimed at the organization's most loyal donors. The process begins when the nonprofit segments its file to determine its most dedicated supporters, those who have given two or more gifts annually for the past five years or longer. These folks receive a control mailing that includes FFAG's "Graymoor Today" newsletter, a gift reply form, and an insert

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