Guy Kawasaki

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

"Never trust a social media expert who has fewer followers than you!" declared Guy Kawasaki in a recent HubSpot webinar. By that standard, you should value his opinion pretty highly: the man has over 7 million followers, if you count all of the platforms he uses. Kawasaki is a former chief evangelist at Apple, a current adviser at Motorola and once turned down the CEO job at Yahoo. His latest book is "APE: Author, Publisher, Entrepreneur — How to Publish a Book." Here's his advice for brands on building a social media following:

How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal. So to help you, I have curated a list of what I believe are the 22 best marketing quotes. You’ll see some familiar marketing greats like Ogilvy, Drucker, Godin and Kawasaki. You’ll also see some broader marketing concepts from Benjamin Franklin, William Shakespeare and more

I get asked all the time, "Jeff, where do most B-to-B marketers go wrong with social media?" My response these days is becoming more focused and sharp: "They market on it rather than sell with it."  There are three mistakes that most B-to-B marketers are making with social media marketing.

I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection. So in light of this, I pulled out some old scraps of paper that used to litter my desk as a younger marketer. And I did some research to try and find some of the best marketing quotes to inspire you to your greatest marketing accomplishments ever.

On Twitter, a well-known chef recommends a restaurant in your town. You trust the chef. What’s more, he gave you a local recommendation. As a result, your esteem of the chef increases. You begin following him. You retweet his review. You may not remember the restaurant he recommended, but you do value the chef’s opinion, and it was just strengthened thanks to his latest review. This phenomenon of brand value coming back to the recommender is a behavior we see time and again, according to James Buckhouse, head of corporate marketing for Twitter.

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