Giro

By Lisa Yorgey Lester Direct marketing is growing in this southern European country, which is approximately twice the size of Oregon. Fueling this growth are advances in printing and distribution, increased credit card usage, and a migration of the urban population out of cities and into more residential areas. Mail-order and DRTV marketing have grown in response to more women joining the workforce and seeking time-saving alternatives to traditional shopping. Capital: Madrid Population: 40.2 million (July 2003 est.) Language(s): Spanish Currency: Euro Exchange Rate: 0.85 EURO = $1 U.S. (as of Nov. 13, 2003) GDP per Capita: $20,700 (2002 est.) Direct Mail: 66.2 pieces

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