Debbie Weil

Blogs are picking up speed as a channel for winning better organic search results, converting more prospects and developing a more humanized, authentic brand. “Blogs are still not quite here yet in the majority of businesses, but the adoption is becoming quick because people are starting to finally recognize that this gives you a way to humanize your business … and get back to people-to-people interactions,” says Chris Baggott, CEO and co-founder of Compendium Software, a blog software provider based in Indianapolis. With minimal setup costs, the benefits of starting a blog are just as powerful for small and large companies—with small companies pulling

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