Dear Denny Hatch

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

By Denny Hatch I am addicted to backgammon on the Internet. The site is sponsored by—of all things—Nabisco (www.nabiscoworld.com). Click on "games," then "multi-player," then "backgammon." The graphics are terrific, and I can play a real person in complete anonymity or a computer whose persona is a sarcastic woman so irritating that I have to turn the sound off. A waste of time? Not really. Sometimes my head gets so full that I have to clear it. A down 'n dirty backgammon game does that—my equivalent of a 10-minute break. The Direct Marketing of Packaged Goods What triggered this exercise was

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