Dan Rockey

Heather Fletcher is senior content editor with Target Marketing.

The odds were nearly 40:1 and Lee Tien wasn't doing very well against the ire of a roomful of direct marketers. Yet most of the marketers in the room already knew that Tien, a senior staff attorney with the San Francisco-based legal advocacy nonprofit Electronic Frontier Foundation, was mostly presenting statistics that backed up presentations from the other panelists in the "Trends, Threats and Issues in Online Behavioral Marketing" Monday session at DMA09 in San Diego.

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