Carol Worthington Levy Spilling

By Carol Worthington Levy Spilling the beans: How much is enough … or too much information … to do the job? As a creative professional, it's my job to advise clients on what is the right amount of messaging for what they want to accomplish in the mail. While many clients come to me with a format in mind, I never feel the decision is absolutely final until I've asked two questions: - What do we really need to accomplish with this effort? - What would we like to accomplish with this effort? The answers to these questions may dramatically alter

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