The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand goes down, prices decrease.
Longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago. In honor of The Big Man’s passing, I give you now …Springsteen on Social Media Marketing.
I've found that companies spend quite a bit of time on the techy-ness of their brands, but not so much on the high touch-ness of their offerings. How much human touch is part of your current brand experience?
In 1931—in the middle of the Great Depression—New York Yankees slugger, Babe Ruth, demanded a salary of $80,000. When Yankee management pointed out that this was more money than Herbert Hoover, the President of the United States, was making ($75,000), Ruth retorted, “I had a better year than he did.” In my opinion, great athletes deserve great paychecks for two reasons: (1) They fill stadiums and produce giant TV ratings, and (2) Their peak earning power lasts only a few years. I was never really aware of British-born European football (soccer) player David Beckham until last week, even though he’s the most recognized sports