Banta's Leibly

Maybe you print six catalog versions a year or mail 50,000 envelope packages every month. Most likely your company hosts a Web site with at least a half a dozen pages. Perhaps your marketing department utilizes CD-ROM for complex promotions. Your company doesn't have to be doing all of this to be in the direct marketing game. Chances are, however, the more media used to promote your products and services, the more time your departments spend on creating communications. And time is everybody's biggest competitor. The best way to get better control over time is to get better control over your message and how

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