Art Bell

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Check out the “In the News” story at right. The Philadelphia Inquirer chose a headline with a local slant. “The Drudge Report” said it better:

Woman Lost Millions With Madoff, Now Cleans Houses ...

My private dossier on Bernie Madoff—who admitted to running a $50 billion Ponzi scheme for years—is bulging with 44 stories (so far). Madoff was an intermediary: He got between investors and savers and their money.

Our lives and businesses are totally entangled with intermediaries. And some of them are very, very bad.

This is about disintermediation:

The elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen."
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