Alex Rynne

Heather Fletcher is senior content editor with Target Marketing.

Always good for a laugh, Yogi Berra helped marketers stop and think not only about creative and copy, but strategy. The hall of fame baseball player known for his malapropisms is credited with helping shape social media and content marketing strategy. The creator of the phrase "It ain't over till it's over" passed away on Tuesday of natural causes. He was 90.

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