A massive ransomware attack has spread across at least 74 countries, hitting the IT systems of banks, telephone companies and hospitals and holding affected computers hostage for $300 in Bitcoin.

Online consumers love to share their opinions with each other on the things they buy. Savvy shoppers have always turned to this public feedback for guidance, but since more and more word-of-mouth data has been digitized, archived and analyzed, companies are now able to rely on it for their own guidance. In the last year alone, our research has distilled tens of millions of consumer data points into a strikingly clear picture of today’s consumers. Here are ten of the most interesting things we’ve learned in the process: 1. Language is price-sensitive

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