In my Sept. 10 "Zinger" I wrongfully accused New York Times journalist Helene Cooper of creating an unreadable sentence of 76 words. In actuality, she wrote two very difficult sentences of 36 words and 40 words, respectively. I missed a period. My apologies to Helene Cooper and apologies to all readers. And many thanks to the 12 readers who took the time to write in and set me straight.
Fear is paralyzing. And fear is important for marketers to understand and leverage. I was reminded of how fear takes over the mind while on vacation a couple of weeks ago in Barcelona, Spain. We rented a car for a drive to Andorra and Southern France, and while returning the car to the Barcelona's city center, we got lost. The GPS navigation wasn't helpful. The streets were crowded. Then a tap on the window by a motorcyclist next to our car, and pedestrians pointing