Heather Fletcher is senior content editor with Target Marketing.

It would seem that “tell the truth” would be a simple rule for online marketers and their friends to follow, but the Federal Trade Commission finds it has to elaborate for brand endorsers. And John C. Norling, an attorney from Phoenix-based Jennings, Strouss & Salmon, elaborates on those explanations.

Well, at least the women weren't topless or covered in fake blood. They just weren't there. Unlike the promotional mailing of GQ sporting a topless model, which Lands' End sent to its best customers, or the "bloody" pink Kent State sweatshirt Urban Outfitters listed in its site's women's section, Dick's Sporting Goods almost completely left females out of its "Basketball 2014" catalog, according to McKenna Peterson.

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

Last night, I was watching TV with my oldest daughter. And after shaking our heads at a really bad commercial, she asked me the question we’ve all asked many times: "How did that commercial ever get made?" She continued by asking me a number of questions, which all boil down to: "Why does most marketing stink?" The statistics don't paint a pretty picture: Consumers are bombarded with more than 5,000 marketing messages a day, up from around 2,000 just a few years ago; two-thirds of us are on the “Do Not Call List” to avoid telemarketing: 86 percent of us

Amazon’s drive for global domination took on a new dimension recently, when it was revealed that the world’s largest online retailer now owns a day of the week. … In a country where the laws of retail commerce have long since trumped religious custom on Sundays, shipping has remained a stubborn holdout. It’s extra surprising that the organization to finally break that tradition would be a lumbering independent federal agency rather than a private company—especially because the Postal Service has been talking about cutting rather than expanding the number of days it delivers. Yet if any company could

In coming weeks, Home Depot will equip many of its 2,000 stores with payment terminals that can accept PayPal as a payment option. Six weeks after The Home Depot Inc. began testing in-store PayPal acceptance, the national hardware chain has set a schedule to make the payment method an option in nearly all of its 2,000 stores, PayPal says. The test started in the East Bay area of San Francisco. Broader deployment began this week in Atlanta, Miami and New Orleans.

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