British Columbia

Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

With smartphone use soaring, many small companies are turning to these quick-response, or QR, codes to connect with customers on the go. They're placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. And, like Ethical Bean, many companies say they've seen a big sales boost.

With smartphone use soaring, many small companies are turning to these quick-response, or QR, codes to connect with customers on the go. They're placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. And, like Ethical Bean, many companies say they've seen a big sales boost.

CEM Optimization
Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director to simulate, then track—down to an individual agent—how customers interact with businesses.

Squashing the little guys--a PR catastrophe Nov. 10, 2005: Vol. 1, Issue No. 47 IN THE NEWS Vancouver 2010 Applauds UN Olympic Truce Resolution VANCOUVER, Nov. 4, 2005--The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) applauds the UN and, particularly, the support of the Government of Canada for participating earlier this week in a United Nations Olympic Truce Resolution entitled "Building a peaceful and better world through sport and the Olympic ideal." --Vancouver Organizing Committee, Nov. 4, 2005 China's Logo Crackdown The Nation Is Awash in Phony Western Brands But Draws the Line at Valuable Olympic Symbol --Geoffrey Fowler,

By Tracy A. Gill Problem: Robeez Footwear wanted real-time access to its customers. Solution: Design an online survey program. Result: Feedback helps Robeez optimize its e-commerce Web site. For British Columbia-based Robeez Footwear, a manufacturer of children's soft-soled leather footwear, customer input is not an occasional goal, it's a way of life. "We have a very loyal group of customers who love to give us feedback," explains Tricia Burton, Robeez's Internet marketing manager. "And we value this dialogue because it keeps us in touch with what our consumers want and need." To facilitate feedback, the company, which sells a large selection of

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