Anthem National Accounts' Kelly Colbert on the Use of High-Impact Direct Mail

In the B-to-B world, especially when targeting benefits managers and human resource managers from corporations with at least 5,000 employees, sending yet another #10 envelope and follow-up e-mail just won’t do the trick. These folks are bombarded on a daily basis and tend toward the purge/delete response. But they might, just might, stop for a second with high-impact direct mail, especially if it not only catches their eye, but also starts a conversation.