Time Inc.

Is There a Perfect Time to Send an Email Campaign?
February 25, 2013

Living in an "always on" society when we can access emails and the Internet 24 hours a day, marketers are constantly on the hunt for the perfect time to send an email marketing campaign to maximize visibility. Timing does impact the effectiveness of a campaign, and to identify the perfect send time, marketers need to understand and consider a number of inter-related facts. Whilst there can be no guarantee of reaching all subscribers at once, with analysis of the right data marketers can find their own perfect send time.

Permission Email Marketing: It’s What We Do, Isn’t It?
February 11, 2013

The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head. Many forms of direct marketing can be seen by the recipients as intrusive and disturbing and this has led to a bit of a backlash. In some cases, this has spawned legislation (as in TPS in the UK) and in others, poor publicity via the national media and threats of further control from politicians. But, out of all of the different direct marketing channels, email seems to be the quietest

3 Tips for Getting the Most out of E-newsletters
January 9, 2013

With today's empowered and social-savvy buyers, the one-size-fits-all newsletters that marketers have employed for years are no longer very effective. Customer and prospect expectations are higher than ever, and this means that readers expect tailored, relevant messages delivered at the right time, in the right place and with the right information. Highly relevant, personalized newsletters may seem daunting to marketers being asked to do more with less, but the capabilities within digital platforms give marketers the tools they need to create outstanding communication. Marketing automation brings newsletter communications to a new level

Digital Metrics 2013 Quick Start Guide
January 3, 2013

My library of operating instructions is growing. Thanks to the generosity of family, friends, colleagues and a pinch of autonomous acquisition, I have about a dozen more devices than I did two weeks ago. Each comes with a thick, complete guide to the use of every feature. A complete instruction manual to online advertising, marketing and customer experience would require an entire library or two flash drives on a keychain. One would have no chance of consuming all that material fast enough for the information therein to still be relevant

God Protect Us From Amateurs!
December 4, 2012

The 2001 Target Marketing Direct Marketer of the Year was Jan Brandt, who went to work as marketing director for a ricky-ticky little start-up called AOL when it was in a cat fight with CompuServe and Prodigy. Brandt single-handedly masterminded AOL's rise to become a corporate behemoth so vast and so stinking rich that it bought Time Warner (in what turned out to be the worst M&A in the history world business).

The 10 Most Ripped-Off Viral Ads of All Time
July 17, 2012

Digital video analytics and advertising firm Visible Measures combed the Internet to find which ads were ripped, copied, mashed-up, remixed and parodied the most times in the history of the Internet. Visible Measures then ranked each of these ads according to the number of views the copied and derivative videos received. From a suggestive condom ad to a video showing off Apple's next big gadget, these are the most shared and talked about ads of all time.

The Breast of Advertising: From Hooters to the Cover of 'Time,' Does the Strategy Sell or Repel?
June 6, 2012

Far beyond selling bras, marketers flash young women’s breasts to hawk everything from chicken wings and cars to fishing line and, of course, magazine issues. Sexual content is everywhere in advertising. A recent study in Advertising & Society Review found that 20 percent of all magazine and Web ads involve sexual images, which falls to just 10 percent for TV spots. The debate over breasts in ads and whether they attract, distract or repel rages on, with numerous studies warning that sexual imagery can be a too-risky strategy that alienates consumers, particularly women.

Ken Magill Responds to Denny Hatch's 'It's High Time Web Sales Were Taxed'
May 9, 2012

The Internet is one of the few bright spots in the economy, and one of my heroes has just said we should kneecap it. I respectfully disagree. One of the greatest writers in direct marketing is Denny Hatch. If you haven’t read him yet, you should. He’s smart, provocative and knows marketing like few others. But today, Hatch essentially yelled at the Internet. In a piece headlined “It’s High Time Web Sales Were Taxed,” Hatch begins by decrying the practice of “showrooming,” where shoppers visit bricks-and-mortar stores to check out products but then buy them at home online

It’s High Time Web Sales Were Taxed
May 8, 2012

According to Technopedia, "showrooming" is when a shopper visits a store to check out a product, but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers.

Why Have a Website?
April 17, 2012

I work every day. Compulsively. Being a political junkie, I'll take a break Sunday morning if any of the talk shows have interesting guests. What I want is a quick, down-'n'-dirty schedule: 1) Name of the show; 2) who are the guests; 3) the panel of babble-heads. With that information, I can make a view/no-view decision in 20 seconds.