The Ballantine Corporation

3 Ways to Upgrade the Self-Mailer
January 28, 2009

The self-mailer, including the postcard, has been around for decades, and it's often used in a straightforward manner to present a simple offer to a prospect, usually unpersonalized.

Direct Mail Company Ballantine to Exhibit in Booth 636 at DMA 08
September 17, 2008

At DMA 08 they will be showcasing their direct mail services which includes creative copy & design, print production support, mailing services, variable data printing and personal URLs.Clients include The Economist, Smithsonian Magazine, Skin Cancer Foundation, Dow Jones, Marvel Comics, Weight Watchers, The Motley Fool and more.

Ballantine Corporation Releases 2008 Direct Mail Control Report
June 17, 2008

WAYNE, N.J., June 17 (SEND2PRESS NEWSWIRE) -- The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine (www.ballantine.com) surveyed their clients and marketing contacts and compiled a list of direct mail formats that would be tested during the year. Since January, the economy has walked a rocky path. As a result, Ballantine decided to share, mid-year, what direct mail formats have been most effective so companies can benefit and increase their bottom line.

Ballantine Releases 2008 Direct Mail Format Report
January 30, 2008

The Ballantine Corporation announces the release of their 2008 Direct Mail Format Report. Ballantine surveyed their marketing contacts and clients and asked them what direct mail formats they plan to test in 2008 and why. WAYNE, N.J. - Jan. 30, 2008 -- The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being. That’s why the Ballantine Corporation surveyed their marketing contacts and clients and asked them what direct mail formats they plan to test in 2008 and why.

New Printing and Mailing Blog Provides Direct Mail Tips and Information
January 7, 2008

The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. WAYNE, N.J. - Jan. 7, 2008 -- The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog (ballantine.com/blog/), launched in the summer of 2007, has grown in size and content. “We started the blog to easily communicate with our industry peers who are

Ballantine Corporation Releases Holiday 2007 Direct Marketing Industry Report
November 12, 2007

WAYNE, N.J. - Nov. 13 -- The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success. Companies surveyed were as varied as responses received. They included: publishing, retail, television, financial services, direct mail consulting, real estate, business services, heavy machinery, personal care, and promotional advertising. So, what’s hot and what’s not? According to several contacts surveyed, holiday greeting cards are a great way to keep in touch with clients and to nurture strategic relationships. Other effective

Direct Mail Company Ballantine to Exhibit at DMA 07 in Chicago
October 2, 2007

The Ballantine Corporation will be exhibiting in booth 1915 at the upcoming DMA 07 Conference & Exhibition from October 14-16. The conference is held at McCormick Place West in Chicago, IL. DMA 07, run by The Direct Marketing Association, is the premiere annual conference for marketing professionals. Ballantine is a full-service direct mail company established in 1966 and family-owned, 3 generations deep. At DMA 07 they will be showcasing their direct mail services which includes creative copy & design, print production, mailing services, variable data printing and personal URLs. Clients include The Economist, Smithsonian Magazine, Skin Cancer Foundation, Dow Jones, Marvel Comics, Weight Watchers, Lillian Vernon

Smile—and Flash Your pURLy Sites
October 1, 2007

Direct marketers have worked for decades to personalize their contacts with customers. Back in the 1940s, for example, after a human typed “Dear Eric” on the first line of a sheet of paper, the remainder of the sales pitch would be typed automatically by a player piano roll that was hooked up to a typewriter. By the 1970s, people saw their names on contest letters from Reader’s Digest and thought they might be winners. With new technology comes new ways to personalize pitches, and the personalized URL—or pURL—is a new tool that will bring great benefits to marketers who know how to use it correctly.

Ballantine Launches Successful Personal URL Campaign for The Blood-Horse Magazine
August 15, 2007

WAYNE, N.J. - Aug. 14 -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine. The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding, launched a campaign to pre-register subscribers to a “subscriber only” web site (http://www.BloodHorseNow.com). View an example of the personal URL (PURL) landing page at: http://ballantine.com/images/bloodhorse.png. “We sent out 21,500 mail pieces to current subscribers and our conversion rate was impressive and above expectations,” Monica Marrs, Circulation Marketing Manager

Ballantine Produces Seeded Postcard Project for New Hope Natural Media
July 11, 2007

The Ballantine Corporation’s June 2007 issue of their Sample of the Month newsletter featured New Hope Natural Media’s postcard made with handmade paper containing organic flower seeds. Ballantine’s newsletter is a monthly online publication that showcases direct mail campaigns they produce for clients with samples, strategies and results. The June issue talks about how after the resounding success of New Hope’s Natural Products Expo West 2007 tradeshow, they wanted to go beyond just saying thank you to the individuals who participated in the event by giving them a little something extra. They wanted to give them an experience. When the idea came