Last year, Valentine’s Day raked in $905 million in online sales. Last year, Discovery Card conducted a Valentine’s Day Shopping Survey and found that: Men expected to spend an average of $127 on their ladies, and the ladies $74. Of the women, 53 percent said they would purchase gadgets for their men. ... 65 percent would make their purchase one week before February 14. 10 percent of men would wait until February 14. 39 percent of women planned on spending nothing. 22 percent of men and 15 percent of women planned to purchase a gift online.
What are website musts? It’s not breaking news that simple navigation is preferred. Proportioned images to illustrate products and content are necessary, and having a credible site is a major factor for those purchasing and entering credit card information. In addition to the key elements of action-oriented web design, what features should you provide to enhance your website?
Just in case you've been living under a rock for the last few years, Facebook and its e-commerce capabilities is the new hot topic that everyone can't get enough of. With over 750 million users — half of them logging on to the social media site at least once a day — brands can't afford to ignore Facebook. A recent Digital Roadshow webinar from Oneupweb, Constructing a Social Media and PPC Holiday Strategy that Works!, featuring Leah Singer, senior client success specialist at Oneupweb, and Steven Swaney, senior client success specialist at Oneupweb, offered best practices when it comes to Facebook's commerce capabilities.
The e-commerce holiday shopping season is upon us and online retailers are busy implementing new shopping features, social campaigns, analyzing test results, and redesigning sales funnels from browsing to checkout.
Facebook's Open Graph protocol provides marketers with significant opportunities, which makes even the king of search, Google, feel threatened. Open Graph has accounted for great changes in the world of search marketing, benefiting the e-commerce industry. Understanding the dynamics of Open Graph will give marketers leverage in the competitive e-commerce arena.
Employing these tips will help ensure that your website is driving sales, leads and loyalty. The explosion of social media and various other marketing channels means your brand is more exposed, which, in turn, creates an overall increase in site traffic. And remember, what you do with that site traffic will determine your level of success in 2010.
The explosion of social media marketing, iPhone apps and widgets combined with tried-and-true search engine optimization and paid search marketing has given businesses the extraordinary superhuman power to be everywhere consumers are.
A "one size fits all" approach certainly has its place, such as with hats, gloves and the like. But when it comes to marketing lawn care services, that method won't translate into more quality leads. For Spring-Green Lawn Care Corp., the Plainfield, Ill.-based lawn and tree care service franchise, a tailored strategy was necessary to maximize local exposure and generate leads effectively.
This year, new trends have emerged out of the ruins of the recession. Frugality is in style, and consumers go online to discuss and review products, online ratings and hunt for bargains. Consumer behavior has reinvented the marketplace — and brands need to take a different approach to effectively reach their audiences. This holiday season, the new marketplace is online ... and it’s social.