MarketTools

Do You Web 2.0?
November 7, 2006

What is Web 2.0? The term refers to second-generation Web sites that leverage the Web as a platform of services where users can control their own data and also add to the overall value of the Web by contributing content and capabilities. Examples of Web 2.0 include: - social networking sites, - video and photo-sharing sites, and - similar sites based on shared content and user collaboration. Never heard of it? Don’t feel bad. Zoomerang recently asked marketers what they know about Web 2.0. The Zoomerang Web 2.0 Survey was conducted online between Oct. 30, 2006 and Nov. 10, 2006 among 400 marketers—79 percent of which