J.C. Penney

What the Hell Is Happening to Retail?
April 20, 2017 at 8:00 am

Retail is having a moment. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What’s going on?

18% of ‘Shopping and Classifieds’ Ads Get Better CTRs on Bing Than Google
April 22, 2015

Despite Google's dominance in search engine marketing, Bing does come out on top in some surprising ways in a study released on Tuesday by AdGooroo, a Kantar Media company. "Eighteen percent of advertisers in the 'Shopping and Classifieds' category who advertised on both engines in 2014 saw a greater clickthrough rate on Yahoo! Bing," according to the research titled "Yahoo! Bing PPC Performance Report—2015 Edition." Those advertisers include JCPenney, Sears, Macy's, Best Buy and Kohl's.

SkyMall Crashes, Burns … Balances the Universe Like an Atlas Bar Globe
January 26, 2015

Well, that's a surprise. Amazon sells not only one type of garden Yeti, but a variety of them. In general, flyers know most such oddities were once only available in SkyMall, the catalog in the seat pocket in front of them. But now, in-flight WiFi means access to e-commerce in the sky, and the crashing to the ground of the iconic in-flight print catalog. Its e-commerce presence remains, but may be sold.

Data Athletes in Modern Organizations
December 16, 2014

Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has evolved during the many years I have been involved with training and developing exceptionally smart creative analysts. These professionals have a high aptitude and passion to solve big data challenges and possess the dexterity to leap from the intellectually engaging problems to the immediately actionable digital media plays that yield a high ROI. I have found smart analysts love this term—they enthusiastically consider it a badge of honor in making it to the major leagues, where they solve complex marketing problems and optimize campaigns.

Top 50 Mailers
September 1, 2014 at 8:00 am

Who still sends direct mail? Many of the most successful companies in the U.S. In fact, nine of the top 10 on this year's Top 50 Mailers list are also on the Fortune 500 (including GEICO, which is a part of Berkshire Hathaway), and the one that isn't happens to be one of the world's largest nonprofit clubs (AAA). Once again, Target Marketing has teamed with Who's Mailing What! (WMW!) and its impressive library of current direct mail to track the top mailers of the past year.

3 Traits of Shareworthy Content
March 18, 2014

To get people to share your content online, you need to do more than just ask them to do so. The reality is that the content that you just tweeted, posted, uploaded or published has to be deemed shareable for it to be ... well, shared. So, what makes content share-worthy? Here's a look at three traits that can inspire people to share your content. 1. Humorous: People appreciate what is funny

Beyond Black Friday
December 4, 2013

As Black Friday and Cyber Monday approached, we saw retailers scrambling to prepare for the official start of holiday shopping. The stakes are high and competition is fierce.  With all the mass discounting in the market, must targeted marketing campaigns follow suit? How can direct marketing programs participate (and win) during this essential season? In this article, we highlight a few alternatives to deep discounting that may boost your targeted marketing program beyond Black Friday and Cyber Monday

Holiday Marketing Trends 2013
October 28, 2013

With the holiday retail season creeping earlier each year, we’re already deep into the holiday marketing season. Kohl’s is the latest to join the list of major retailers set to open on Thanksgiving Day this year, a list that already includes J.C. Penney and Macy’s. Whether or not you’ll be going straight from family dinner to the mall this year, it’s the reality we face as marketers. Here are a few trends in holiday marketing for 2013—and how direct marketing can fit in

With Big Data, Context Is King
July 18, 2013

A friend of mine recently planned a surprise 40th birthday party for his wife. He secretly arranged for her friends to gather at her favorite bar and booked her favorite local band to play. He even managed to get her younger brother to fly in from out of state for the big event. Needless to say, his wife was surprised and delighted. If someone who was only an acquaintance had planned that same party, it wouldn’t have been nearly as special. Her college roommate might still remember her birth date. Her hair stylist might know her favorite bar.

5 Tips to Create SMS Messages That Convert
July 15, 2013

When it comes to mobile marketing, there are many ways to drive your customers to take action. Whether that means visiting your website, visiting your store, contacting you, making an appointment or redeeming an offer, there is almost no better way than using SMS marketing … when done right.