To the casual observer, Publishers Clearing House (PCH) appears to have luck on its side. The nearly 60-year-old company that got its start selling magazine subscriptions has weathered stringent sweepstakes legislation and the accompanying publicity stirred up by Congress; the shrinking of its original customer base; and the not insignificant challenge of duplicating its offline dominance in the online sphere.
GIA announces the release of a comprehensive global report on E-mail Marketing. Global market for E-mail Marketing is forecast to reach US$15.7 billion by the year 2017, driven by the need for smarter, targeted and effective marketing strategies and campaign tracking. Factors such as increasing shift towards e-mail from direct mail, data integration, tremendous Internet usage, enhanced e-mail efficiency and rise in social network and online advertising spends play the role of major growth catalysts in the dynamic e-mail marketing scenario.
e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Marketing Services division, today announced it has released version two of the Relevance Trajectory: A Guide to Understanding, Measuring, and Improving Message Relevance.
Nothing could be more old school than multichannel marketing. However, the internet combined with the explosion of social media and smartphones has ushered in a new era of online multichannel marketing. It's evolving at click-speed and marketers are struggling to keep up.
You’ve undoubtedly heard about Facebook’s new Messages platform. Although Facebook hasn't completely fleshed out all of the current or planned-for capabilities, it has emphasized that this isn't a new email browser, as many had originally anticipated. So what exactly is the new Facebook Messages?
To effectively market your business with online and social media data sources, you must pull all your customer data together. Combine your data instead of creating a new, separate silo of online-only data.
An increasing number of consumers want marketers to know what types of offers they like, whether they're a new or returning customer, their communication preferences, and shopping habits. In fact, 64 percent of consumers want marketers to know what types of products or services they're interested in. This insight comes from Manifesto for E-mail Marketers: Consumers Demand Relevance, a recent report from e-Dialog's Centre for Digital Marketing Excellence.
58 percent of 13,000 consumers surveyed recently have been driven to make a purchase in a store or over the phone by a marketing e-mail, according to the recently published The Global E-mail Attitudes Survey.