Bank of America
Financial services marketers keep customers the same way they attracted them. So if they bought the customers with financial incentives
Tweeting bankers may feel counterintuitive — it’s a short space for content in a profession known for verbosity. But it’s true —
There's junk mail, and then there's nasty mail: San Francisco writer Lisa McIntire says Bank of America sent her a credit card offer addressed to "Lisa Is a Slut McIntire," and she posted photos of it Thursday on Twitter. The bank tweeted her an apology and pledged to investigate, but the problem apparently originated with an academic society that was marketing jointly with the bank. McIntire, 32, said in a phone interview that she learned about the mail in a text exchange with her mother, a screen grab of which she also posted on Twitter.
Jason Blackhurst wants every BankAmeriDeals experience to feel as good as a first date. That's the premise behind one of Bank of America's (BofA) latest offerings to its customers, says Blackhurst, the bank's SVP and e-commerce product executive. BankAmeriDeals uses data in bank customers' accounts to find out what they buy, then partners with merchants to offer them deals on products and services—much like loyalty programs, but directly linked to their bank debit cards.
The paper avalanche begins at my home in South Jersey. It's January, and along with the cold, snow and wind—plus post-holiday bills—comes the inevitable volume of bank credit card offers. Hooray! Yesterday's mail represented the normal credit card promotional mini-avalanche: five offers—two from national banks, and three from major regionals. In reviewing the promotions, they are pretty typical, pretty similar in positioning and messaging, and all pretty much hit several of the following, non-personalized, push offer components:
Harland Clarke Holdings, the company that probably provided you with your checkbook and various business forms, announced on Wednesday that it would buy Valassis Communications, a publicly traded integrated marketing company, for $1.84 billion in cash. Valassis, based in Livonia, Mich., provides direct marketing products, including coupon dispensers in grocery aisles, newspaper inserts, social media promotions and online display advertising. Among its brands is RedPlum coupons. Valassis also partners with the National Center for Missing and Exploited Children to distribute pictures as part of the “Have You Seen Me?” campaign.
Congratulations! You've created social media pages, a way to monitor them and know where your brand reviews are coming from—now it's time to take it to the next level and start engaging the people who are talking to (or about) you. No matter what your customers are saying, they care enough about their experiences with you to publicly share it with their friends and family. Every customer that engages with you on social media or review sites is giving you an opportunity to make them a brand loyalist. If you're not responding to comments or reviews, you're missing a chance to connect with your customers and prospects. Here are six tips to help you make the most out of each customer response online:
Twitter has taken the cover off its initial public offering, making public its prospectus and setting the clock on one of the most anticipated stock sales of the year. Twitter’s prospectus—whose filing was initially disclosed in a 135-character post on its own service last month—offers the fullest look yet at the privately held company. The company’s growth has been smaller than anticipated. It reported 215 million average monthly users. Twitter reported revenue of $317 million in 2012, and $253 million for the first six months of this year. The social network disclosed it plans to use the ticker symbol “TWTR,”
Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.