Emotional copywriting has been a marketing tactic mainstay since the dawn of man, practically. Want to engage someone? Want to get him to share your line of thinking? Want to get him to respond? Whether you're recruiting another caveman to join the hunt for food or trying to turn prospects into regular donors, tell a great story that they're likely to respond to.
Adams Hussey & Associates
By Abny Santicola In the land of nonprofit direct mail, address labels and greeting cards are often the go-to freemiums. Personal and bearing the organization's name and logo, they are both useful and convey an allegiance to a cause. In February, the Who's Mailing What! Archive netted a renewal effort from NARAL Pro-Choice America that, rather than including the commonly used nonprofit freemiums, uses one of the more unique freemiums that we have seen pass through the Archive: five business-style cards (Archive code #601-171759-0502A). The white #10 outer envelope is sparse, save for the NARAL Pro-Choice America name and logo in the return