Search Engine Optimization
SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges.
Clicks might have once played an indispensable role in SEO rankings, but the focus has largely pivoted to purposeful, quality material.
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.
Make sure your campaigns are taking advantage of the most popular Google Ads trends.
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players
Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers.
This year, Google is making a lot of moves to compete with Amazon, Instagram, and more.
As a search consultant, I am always looking for how to improve a site’s organic search performance.