Search Engine Marketing
To rank high in Google, you now need to understand why someone is searching for something and what information they’re looking for.
Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr
Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.
A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game down pat.
The increased use of mobile devices means search must learn to answer questions posed in natural language.
This year, I want to take a more childish approach and write an SEO wish list for Santa.
When it first launched, Flash was the answer to a static Web, providing rich animation and action.
About 26% of Americans have a disability, a 2019 report by the CDC estimates.
Image optimization involves following search engine and UX best practices for digital images.