It’s important that we acknowledge the marketing landscape is forever changed with the global events of the last six months.
This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.
For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?
Smartphone battery-draining apps aren’t many consumers’ idea of fun.
Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr
Every marketer has done painstaking research to understand where mobile makes an appearance.
Marketing needs to change, because consumers might take a leisurely stroll through a shopping district and pop into a few stores.
This year, I want to take a more childish approach and write an SEO wish list for Santa.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.