I recently spoke with Daniel Morel, chairman and CEO of Wunderman, a New York City-based marketing services firm that’s part of Young & Rubicam Brands and a member of WPP. Among other topics, we talked about the difference between social media and social networking, online video, and mobile marketing.
Every once in a while there's a great discussion going on over at the eM+C LinkedIn Group. A discussion that took place recently is no exception.
"If you're interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it's important to develop an active base of subscribers and fans."
—July 13, "Subscribers Are Vital For An Online Marketing Growth Strategy," posted by Adam Singer, Online Marketing Blog
If a social marketing tactic can't be measured, does it still have value? The answer is, “Yes, in concept, but no in the harsh reality of today’s marketing budgets.” That’s why it’s smart to track your social marketing in the context of other online channels like e-mail, which can be easily measured and is already highly valued. Yet, how does one measure the impact of a conversation?
Seventy-six percent of shoppers report purchasing additional products based on merchant recommendations at least once in a while, with 21 percent doing so some or all of the time.
The core group of young adults ages 18 to 24 send and receive just as much e-mail as they text. This was among the findings from a digital media report issued recently by Experian Marketing Services. Analyzing information across Experian’s pool of consumer data as well as its e-mail and online marketing data sources, the report uncovered several trends in consumer and business use of digital media, including:
"I’ve been writing this blog for right at six years now and the benefits I’ve realized from doing so are very tangible. Without much hesitation I can say that it’s the single greatest business I asset I own. It’s led to countless interviews with national publications, my first book deal, and interaction with hundreds of thousands of small business owners. My blog is an incredible source of search engine traffic and exposure for my products and services, but even if none of that were true, knowing what I know now, I would still write a blog."
—June 15, "9 Hidden Benefits of Blogging," posted by John Jantsch, Duct Tape Marketing Blog
Marketers spend a lot of time today deciding how much to spend on their future online marketing efforts. They also work to determine how their marketing efforts will factor into consumer spending patterns across product categories and demographic segments. One way to come up with a clear-cut plan is to ask yourself crucial questions, suggested Gian Fulgoni, chairman and co-founder of comScore, during a session at the Internet Retailer Conference & Exhibition in Boston this week. He offered attendees seven such questions.