Stewart Applbaum

Stewart Applbaum

Stewart Applbaum is the SVP and GM of Atlanta, Ga.-based Infor, an enterprise CRM software provider.

Breaking Out of the Campaign Mindset

For decades, the campaign has been the workhorse of marketing. These discrete, short-term, one-way promotional initiatives from a brand to customers have typically been brand-focused vs customer-focused. If you met a "traditional" campaign at a party, it would say "Hi there. Let me tell you all about me."